Unpacking User Engagement and Content Hierarchy on Social Media.
LinkedIn may resemble typical social media with cringe-worthy content, but beneath the surface...
Hello, Reader! This edition delves into various social media platforms, their engagement strategies, content hierarchy, and how to keep users hooked. Plus, a valuable content recommendation is waiting for you at the end.
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LinkedIn, Facebook, and Instagram share a hierarchical content structure, while Twitter (Now X) offers a flatter hierarchy with equal screen space visibility for original posts and comments.
Unpacking User Engagement and Content Hierarchy on Social Media.
LinkedIn may resemble typical social media with cringe-worthy content, but beneath the surface, power users (premium subscribers) prioritize specific goals like job hunting or lead generation.LinkedIn's UX caters to them, lowering casual user engagement and stickiness.
LinkedIn, Facebook, and Instagram share a hierarchical content structure, while Twitter (Now X) offers a flatter hierarchy with equal screen space visibility for original posts and comments.
This distinction is pivotal;
Growth strategies thrive on Twitter (Now X); for instance, numerous accounts have experienced growth simply by leaving well-thought-out comments on other users' posts. These strategies translate less effectively on hierarchical social media platforms like Facebook, Instagram, and LinkedIn.
On hierarchical social media platforms like LinkedIn and Instagram, content engagement and performance are often heavily influenced by factors such as one's professional background or the number of followers.
Recently, LinkedIn, with nudges, has been trying to get users to turn comments into posts, similar to quoting a tweet on Twitter (Now X). This move signals an acknowledgment of the changing dynamics of user interaction.
On the other hand, Instagram introduced a new app called 'Threads' to foster a flatter content structure.
However, the core audience on Instagram leans toward image and video media formats. Despite high initial user activation, the Threads app needed to sustain user engagement.
The fall-off rate was high, and all influencer content faded 3 to 4 weeks after its launch. Many content creators have yet to start posting their regular niche content.
The Threads platform, introduced by Instagram to foster a flatter content structure, has struggled to retain user engagement. The core audience of Meta (Facebook and Instagram) is accustomed to hierarchical content structures, and the new flat platform presents a new landscape that non-celebrity users have yet to comprehend fully. This highlights the deep interconnection between content hierarchy and user engagement.
Content Recommendations:
This stand-up comedy performance on YouTube stands out as one of the longest yet most engaging sets. It effortlessly weaves together storytelling and clever historical references, making it a treat for history enthusiasts and comedy lovers alike.
In this podcast episode, a lively and entertaining conversation unfolds between Aakash Mehta (host), known for his unhinged comedy sketches, and a famous media production house owner (guest). In this episode, they engage in a delightful and lighthearted conversation, offering a unique blend of humor and insights into the current OTT space.
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